ILGIN SEYMEN

Mind Fillings Trilogy  2006-2009

A three part collage comprised of 15170 pieces of unique logos collected from all sorts of printed media. 

A Body of Signs

Mind Fillings Trilogy is a collection of vast amount of data in bits, leaking into the subconscious through various printed media, each carrying a discrete brand value relative to material culture. By saying that, I acknowledge that, consciousness of a person is not capable of controlling the inputs of an experience by heightening any king of awareness level. Therefore, I accept the operative mechanisms on information and data gathering of a phenomenological mind in all unconscious, subconscious and subliminal levels. During the 1960s, social and media theorists, psychologists, linguists and many other creative social contributors were in the process of decoding these mechanisms. When I was born in 1980, there were already defined formulations of various stimulating messages, prepared by the advertisement world, pointing to flourishing assortments of purchasable goods. Preferably or no, I eventually grow up in the mastering period of the skills for using image, text, sound, and even form and movement when possible for a specific data transfer. In 2007 I changed my approach from the habit of ignoring the distraction, to enlarging it with using the smallest fragment.

Mind Fillings is a three-piece collage made with over 15000 unique logo cutouts collected from magazines, store brochures and phone books available in the U.S. and in Europe. Distinctive numbers in titles of these works are the total amount of logos integrated into each collage. In size, these logos are too small to be consciously noticed but effective enough to be registered subconsciously. When they are collected together out of the context, it is a task for the mind to progress the load of data present in front of the perceiving eye. In an unconscious level, the gaze in flow skims over the surface of the confronted image. In the process of perceiving, every eye follows a unique selective path directed by the mind’s immediate recognition of the previously embedded data. The encounter with the whole image, containing thousands of fragments, in a life-size body proportions is more of a confrontational experience than an entertaining one.